Strategy & Business Planning

Thinking before designing Good design starts with a good question. These projects show how I research, frame and structure an idea before a single sketch is made, so creative decisions are backed by a clear business logic. Castañer: Strategic Plan Master’s Final Project — Fashion Business Management A strategic plan for Castañer designed to capture a younger target market while integrating AI tools into its workflow. Built on an in-depth analysis of market dynamics, product matrix, and key competitors, the proposal outlined international brand collaborations, targeted activations in Barcelona and Copenhagen, and a strategic influencer mix to engage new audiences without alienating the legacy clientele. Kids Loop: Project concept and Web Direction From initial concept to web visuals, this project focused on translating a core business strategy into a clear, engaging digital presence. Based on a deep analysis of the business plan, target audience, and positioning strategy, the brand identity was developed around a gamified experience designed to drive customer retention and engagement.