Portfolio

Every print starts with research: trends, color theory, intended use, and the audience that will wear it. This section brings together commercial prints developed for various fashion brands alongside exploratory concept work charting new directions.

A curated selection of textile prints and surface patterns created for diverse clients and collections, demonstrating versatility across scales, aesthetics, and colorways.

From first to finished product

Collections designed, developed, and presented with production constraints, timelines, and commercial goals in mind. Every project follows the complete chain: research, design, technical development, and final presentation.

Shoot & Catalogue: Planning and managing the shoot with a professional photographer: moodboard, shot list, styling, schedule and coordination on set, through to image selection and catalogue layout.

Where design meets smart workflows. I help small brands streamline their creative process with AI—from product imagery and e-commerce content to editorial and lookbooks—without losing their identity. AI is treated as a strategic tool, and each project transparently states where and how it was applied.

A brand identity is more than a logo. It is a cohesive visual system that translates seamlessly from a business card to a social post, and from a shop window to a wedding invitation.

Gina Oller: Social Media Artwork
Brand identity brought to life in the digital space: creating a cohesive visual language tailored for social media feeds and digital campaigns.

Fermentum: Visual Identity
The design of a complete, comprehensive brand identity: logo, color palette, typography, and core collateral applications. Built to give the brand a distinct, enduring voice.

Thinking before designing

Good design starts with a good question. These projects show how I research, frame and structure an idea before a single sketch is made, so creative decisions are backed by a clear business logic.

Castañer: Strategic Plan
Master’s Final Project — Fashion Business Management

A strategic plan for Castañer designed to capture a younger target market while integrating AI tools into its workflow. Built on an in-depth analysis of market dynamics, product matrix, and key competitors, the proposal outlined international brand collaborations, targeted activations in Barcelona and Copenhagen, and a strategic influencer mix to engage new audiences without alienating the legacy clientele.

Kids Loop: Project concept and Web Direction

From initial concept to web visuals, this project focused on translating a core business strategy into a clear, engaging digital presence. Based on a deep analysis of the business plan, target audience, and positioning strategy, the brand identity was developed around a gamified experience designed to drive customer retention and engagement.